Recently, I blogged about the usefulness of an Autoresponder series in terms of a sustained increase of revenue to a business.
I promised to come back with more examples of exactly how and why an autoresponder series should be used.
Let's suppose, hypothetically that you sell large printed pictures of movie stars, and that you give your clients a 7 day preview of nice triple sized thumbnails online.
Your client makes contact with you and pays a refundable 3.95. The contact that your client made with your online system, automatically put that client into a 7 day autoresponder series that looks like this.
Day 1: Thank you letter
Day 1: Official looking professional invoice w/ $0 amount, branding exercise
Day 1: Warm personal mesg from a named representative, with instructions for access to even more thumbnails.
Day 2: Personalized email from your Representative, access to even more thumbnails, info on upcoming star studded events that quarter. 40% discounted offer if sale is completed in 24 hrs.
Day 3: Personalized pop quizz, some free goodies, even more thumbnails and a reminder that the 40% off has been discontinued, but they can get product for 25% off if they commit in next 24hrs:
Day 4: Notice that they are more than half way thru the Trial process. Personalized Offer to help with any problems, short list of benefits and offer now at 15% off.
Day 5: Personalized letter, more free goodies, offer now at 10%. Some information to overcome any percieved objections on shipping, comparative pricing, warranties, etc.
Day 6: Personalized letter with notice that Trial is about to end. More industry info, some free goodies. One more offer, this time for a yearly subscription at 25% off that is good only until tomorrow.
Day 7: Personalized letter. Cover any objections not covered already. Outline benefits, let them know kindly that the 25% off annual is not available anymore, but that they can get 15% off of the annual with a commitment now.
Day 14: Offer client cloaked affiliate links to other similar but reputable services. Be objective about their strengths and weaknesses and where each service is most appropriate to be used.
Will be back with examples of post sales use of the autoresponder.
I think you get the idea now.
Find article under:
optin pages
optin
1shoppingcart
autoresponders
customer retention
autoresponder
offline marketing
opt-in pages
opt-ins
online marketing
marketing
internet marketing
business opportunities
opportunity meetings
Friday, March 10, 2006
Tuesday, March 07, 2006
Autoresponder Series - Increase Your Earnings Magically !
Can Autoresponders Increase Your Earnings?
First, what is an Autoresponder ?
1) A tool that generates those useless "I am on vacation message, pls try later" msgs.
2) Automatic responder on a cell phone with ring tones.
3) Door Bell that automatically responds with voice msg during a ring.
4) A 911 emergency msg that can save your life.
5) Don't be daft - None of the above.
Answer: scroll down
.
.
According to Google
A program that usually resides on a server, an autoresponder can send automatic replies to people who send emails to a particular email address.
However in the future, responses of 2,3 or 4 might all well have some validity ( just my opinion - definately not fact ).
So, Answer 1 is somewhat correct - though most jaded... lol.
Ok so, we have established that autoresponders can be used to send an email message to a specific user based on some event.
There are Autoresponders and there are Email Broadcast tools.
But for the purpose of this article let us just look at Autoresponders.
What else can be done with an autoresponder?
Why does google claim to have 2.2 million results for the keyword "autoresponder" ?
The short answer is that people are making a significant amount of increased earnings from the use of autoresponders, and wherever someone is making a lot of money, there will be someone else trying to sell the opportunity.
So, exactly how is this done?
How do people make money off of autoresponders?
Let's assume for the moment that you have a website selling widgets.
You have done the math and figured out that for every 1000 unique visitors per month, you earn 1,000 dollars. So, thats exactly 1 dollar per visitor.
Like most others, who were not born wealthy, you would like to increase the earnings to perhaps 2 dollars per visitor.
You already have a compelling offer on the site that gives away a free 1 hour of consultation (worth $100) to every 1,000th visitor but they must sign up to take advantage of the offer.
Here is where the power of the autoresponder shines. A Forrester report was just one of many, that claim that users now need to be exposed to a product from 7-12 times before making the purchase decision - particularly for non-trivial purchases.
So What's a girl to do ?
You set up a series of 12 dedicated Autoresponder msgs that each cover every possible objection that the user may have, from pricing, to widget color, to shipping, to widget size, to widget longevity, to your guarantee, etc., etc.
Day 1 -The user signs up for the offer
Day 1 - User gets their first autoresponder congrats msg from you w/ money back guarantee
Day 2 - User gets 2nd autoresponder msg with a focus on Pricing issues
Day 3 - User gets 3rd autoresponder msg with a focus on widget size issues
Day 4 - User gets 4th autoresponder msg with a focus on widget texture
Day 5 - User gets 5th autoresponder msg with a focus on Shipping issues
Day 6 - User purchases and is automatically* taken off of the autoresponder series
Day 7 - You realize there is a sale and manually take user off of the autoresponder series
Day 7 - Switch "sold user" to a different set of autoresponders that thank them for the sale and show them how to get the most out of the widget that they just bought.
Day 7 - Continue to email the "unsold user" and overcome objections.
Day 8 - No Sale, stop emailing potential customer and wait until next week.
Day 14 - Move to a once a week schedule and continue to feed user legitimate information with very soft sales motivation.
End Result of the Autoresponder mailout... ?
Studies have shown an increase in sales from 100 -400%.
Some are claiming even higher. There is a gentleman who shall remain un-named ( protect the innocent lol ) who claims increases of over 2,000% percent.
So, where can you get an autoresponder from?
You could download a free version but its highly unlikely that it would do everything that i mentioned above without some serious programming. Feel up to getting into some code today?
Or, you could use one of the major online services like Aweber or Getresponse or 1Shoppingcart.com
Is it possible to get an Autoresponder from an ISP or your shopping cart vendor?
Yes, you can, and no you can not. Both ISP's and most shopping cart vendors have single use autoresponders. In other words, an automatic msg declaring that you are on holiday until next Monday.
But getting a programmable autoresponder is usually the domain of the 3 aforementioned services above - aweber, getresponse and 1Shoppingcart.com
1Shoppingcart.com however is somewhat unique amongst even these three hosted asp services in that 1Shoppingcart.com has the inherent ability to switch the autoresponder series based on an actual sale.
Switching Autoresponder Series
At this time, I have not seen this switchable option in Aweber or Getresponse but that's not to say that they are not in the process of implementing this very important autoresponder switching feature, since a marketers choice will always be to stop what could be annoying sales mesgs as soon as the customer has committed.
Another great product in this genre is ConstantContact.com but that product is less suited for pre-sales processes and most or best suited for the post sales process when newsletters and special event broadcasts are required.
Above, I showed just one example of an Autoresponders Series.
There are many more, stay tuned.
Where can you get these from?
Get regular hosted autoresponders from:
1Shoppingcart.com
aweber.com
getresponse.com
Get great newsletter templates from
constantcontact.com
Get Integrated Programmable Autoresponders Series from:
At the moment, 1shoppingcart is only one mentioned that can automatically switch the autoresponder series based on an event such as a sale.
1Shoppingcart.com
Next, we will have a more indepth look at how others use Autoresponders, particularly Autoresponder series.
Find article under:
optin pages
optin
1shoppingcart
autoresponders
customer retention
autoresponder
offline marketing
opt-in pages
opt-ins
online marketing
marketing
internet marketing
business opportunities
opportunity meetings
First, what is an Autoresponder ?
1) A tool that generates those useless "I am on vacation message, pls try later" msgs.
2) Automatic responder on a cell phone with ring tones.
3) Door Bell that automatically responds with voice msg during a ring.
4) A 911 emergency msg that can save your life.
5) Don't be daft - None of the above.
Answer: scroll down
.
.
According to Google
A program that usually resides on a server, an autoresponder can send automatic replies to people who send emails to a particular email address.
However in the future, responses of 2,3 or 4 might all well have some validity ( just my opinion - definately not fact ).
So, Answer 1 is somewhat correct - though most jaded... lol.
Ok so, we have established that autoresponders can be used to send an email message to a specific user based on some event.
There are Autoresponders and there are Email Broadcast tools.
But for the purpose of this article let us just look at Autoresponders.
What else can be done with an autoresponder?
Why does google claim to have 2.2 million results for the keyword "autoresponder" ?
The short answer is that people are making a significant amount of increased earnings from the use of autoresponders, and wherever someone is making a lot of money, there will be someone else trying to sell the opportunity.
So, exactly how is this done?
How do people make money off of autoresponders?
Let's assume for the moment that you have a website selling widgets.
You have done the math and figured out that for every 1000 unique visitors per month, you earn 1,000 dollars. So, thats exactly 1 dollar per visitor.
Like most others, who were not born wealthy, you would like to increase the earnings to perhaps 2 dollars per visitor.
You already have a compelling offer on the site that gives away a free 1 hour of consultation (worth $100) to every 1,000th visitor but they must sign up to take advantage of the offer.
Here is where the power of the autoresponder shines. A Forrester report was just one of many, that claim that users now need to be exposed to a product from 7-12 times before making the purchase decision - particularly for non-trivial purchases.
So What's a girl to do ?
You set up a series of 12 dedicated Autoresponder msgs that each cover every possible objection that the user may have, from pricing, to widget color, to shipping, to widget size, to widget longevity, to your guarantee, etc., etc.
Day 1 -The user signs up for the offer
Day 1 - User gets their first autoresponder congrats msg from you w/ money back guarantee
Day 2 - User gets 2nd autoresponder msg with a focus on Pricing issues
Day 3 - User gets 3rd autoresponder msg with a focus on widget size issues
Day 4 - User gets 4th autoresponder msg with a focus on widget texture
Day 5 - User gets 5th autoresponder msg with a focus on Shipping issues
Day 6 - User purchases and is automatically* taken off of the autoresponder series
Day 7 - You realize there is a sale and manually take user off of the autoresponder series
Day 7 - Switch "sold user" to a different set of autoresponders that thank them for the sale and show them how to get the most out of the widget that they just bought.
Day 7 - Continue to email the "unsold user" and overcome objections.
Day 8 - No Sale, stop emailing potential customer and wait until next week.
Day 14 - Move to a once a week schedule and continue to feed user legitimate information with very soft sales motivation.
End Result of the Autoresponder mailout... ?
Studies have shown an increase in sales from 100 -400%.
Some are claiming even higher. There is a gentleman who shall remain un-named ( protect the innocent lol ) who claims increases of over 2,000% percent.
So, where can you get an autoresponder from?
You could download a free version but its highly unlikely that it would do everything that i mentioned above without some serious programming. Feel up to getting into some code today?
Or, you could use one of the major online services like Aweber or Getresponse or 1Shoppingcart.com
Is it possible to get an Autoresponder from an ISP or your shopping cart vendor?
Yes, you can, and no you can not. Both ISP's and most shopping cart vendors have single use autoresponders. In other words, an automatic msg declaring that you are on holiday until next Monday.
But getting a programmable autoresponder is usually the domain of the 3 aforementioned services above - aweber, getresponse and 1Shoppingcart.com
1Shoppingcart.com however is somewhat unique amongst even these three hosted asp services in that 1Shoppingcart.com has the inherent ability to switch the autoresponder series based on an actual sale.
Switching Autoresponder Series
At this time, I have not seen this switchable option in Aweber or Getresponse but that's not to say that they are not in the process of implementing this very important autoresponder switching feature, since a marketers choice will always be to stop what could be annoying sales mesgs as soon as the customer has committed.
Another great product in this genre is ConstantContact.com but that product is less suited for pre-sales processes and most or best suited for the post sales process when newsletters and special event broadcasts are required.
Above, I showed just one example of an Autoresponders Series.
There are many more, stay tuned.
Where can you get these from?
Get regular hosted autoresponders from:
1Shoppingcart.com
aweber.com
getresponse.com
Get great newsletter templates from
constantcontact.com
Get Integrated Programmable Autoresponders Series from:
At the moment, 1shoppingcart is only one mentioned that can automatically switch the autoresponder series based on an event such as a sale.
1Shoppingcart.com
Next, we will have a more indepth look at how others use Autoresponders, particularly Autoresponder series.
Find article under:
optin pages
optin
1shoppingcart
autoresponders
customer retention
autoresponder
offline marketing
opt-in pages
opt-ins
online marketing
marketing
internet marketing
business opportunities
opportunity meetings
Friday, March 03, 2006
Anxiety And Panic Attacks
Anxiety And Panic Attacks
These attacks are experienced by an astonishing 6% of the population and an attack can take the form of
- pressure on the chest,
- inability to breathe properly or at all,
- tingling in the limbs or extremities
- Pain in the chest
- Dizziness spells that reinforce the panic
- Overwhelming feeling that something dire is about to happen
The fact that 6% of the population suffers from these types of panic attacks means that you are not alone. Probably in your workplace there are people sitting quite close to you, who also have the same feelings to a greater or lesser extent.
The feelings associated with Anxiety Panic attacks are not simply in the head of the suffer, they are real and cause real physiological problems if allowed to continue.
Yesterday, i mentioned that Charles Linden had a linden Methodology used to solve anxiety panic attacks.
Today, we will look at Joe Barry, who also appears to have had similar anxiety panic attacks for 30 years. He was also able to overcome these problems and in time, was able to articulate and teach over 7,000 other people how to also easily overcome anxiety panic attacks.
Joe says, "I am not talking about just eliminating panic attacks but also getting your general anxiety level right back down to zero without the use of any medication or relaxation techniques."
read about his story and cure here...
Linden Method - Problematic Amygdala & Anxiety Panic Attacks
Linden Method
The other day, i created a post relating to the Linden Method.
Linden is no doctor - actually he does not claim to be. His is one of just a handful of sites that make any claims to being able to aid those who suffer from acute anxiety and stress related problems that create real physical symptoms.
I found the following on Linden's site...
There’s no secret, every single anxiety disorder, panic attack, phobia, OCD & PTSD sufferer on this planet has a condition that is caused and perpetuated by the same single thing; this thing is called the Amygdala, it’s a small almond shaped organ in the brain, this fact has been known for many years and is common knowledge amongst scientists world over. No matter how bad your symptoms are, no matter how long you have had anxiety disorder, this tiny organ is 100% responsible. IT is the cause of your anxiety; not stress, bereavement or life circumstances…they are just the triggers for the anxiety.
So you might ask, ‘why is the Linden Method the answer?’…good question…it’s the answer because, by a twist of fate, I created a program that undoes the changes that have been made in the Amygdala…FACT! No other therapeutic practice that I know has the same dramatic affect.
A Psychologist analyzed my method over Christmas this year; and her conclusion? That The Linden Method was, in fact, THE most powerful therapeutic device she had ever come across.
Wednesday, March 01, 2006
Acute Anxiety and Stress - The Linden Method
There are a significant number of people who suffer from acute anxiety related stress that manifest as Panic attacks.
You will know if you are amongst the number of people that suffer from this because you would have experienced one or more of the following:
Even more horrifying is that you may be one of 20 million americans who additionally suffer from one or more of the following:
The internet has a number of sites that offer possible solutions. One of these sites is written by a gentleman, who against all odds, remarkably enough, actually cured himself.
Not content with this, he then went on to mentor others and within a short period of time was having his methodology verified and tested by the medical community.
You may have heard of Charles Linden. His methodology is being called the Linden
Method and has found credibility with a large number of professional practitioners.
Charle's story is so remarkable, I will let him tell it. He does a much better job than i do.
Check it out here.
I wrote this article from my laptop as I was cruising around in my favorite toronto limousine service.
You will know if you are amongst the number of people that suffer from this because you would have experienced one or more of the following:
- A Racing Heart
- Chest Pain
- Palpitations
- Difficulty breathing
- Headaches
- Sweats
- Bowel Troubles
- Nausea
- General Fatigue
- Dizziness
- Insomnia
- Butterflies in the Stomach
- Difficulty swallowing
Even more horrifying is that you may be one of 20 million americans who additionally suffer from one or more of the following:
- Constant fear or impending doom
- Depression
- Agoraphobia
- Sudden Panic
- Irritability
- Social Nervousness
- Feelings Like You Are Going Mad Or Losing Control
- Feeling Alone And Out Of Place
- Believing That There Is No Hope Of Normality
- Social Phobia
- Disturbing Dreams And Thoughts
The internet has a number of sites that offer possible solutions. One of these sites is written by a gentleman, who against all odds, remarkably enough, actually cured himself.
Not content with this, he then went on to mentor others and within a short period of time was having his methodology verified and tested by the medical community.
You may have heard of Charles Linden. His methodology is being called the Linden
Method and has found credibility with a large number of professional practitioners.Charle's story is so remarkable, I will let him tell it. He does a much better job than i do.
Check it out here.
I wrote this article from my laptop as I was cruising around in my favorite toronto limousine service.
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