Recently, I blogged about the usefulness of an Autoresponder series in terms of a sustained increase of revenue to a business.
I promised to come back with more examples of exactly how and why an autoresponder series should be used.
Let's suppose, hypothetically that you sell large printed pictures of movie stars, and that you give your clients a 7 day preview of nice triple sized thumbnails online.
Your client makes contact with you and pays a refundable 3.95. The contact that your client made with your online system, automatically put that client into a 7 day autoresponder series that looks like this.
Day 1: Thank you letter
Day 1: Official looking professional invoice w/ $0 amount, branding exercise
Day 1: Warm personal mesg from a named representative, with instructions for access to even more thumbnails.
Day 2: Personalized email from your Representative, access to even more thumbnails, info on upcoming star studded events that quarter. 40% discounted offer if sale is completed in 24 hrs.
Day 3: Personalized pop quizz, some free goodies, even more thumbnails and a reminder that the 40% off has been discontinued, but they can get product for 25% off if they commit in next 24hrs:
Day 4: Notice that they are more than half way thru the Trial process. Personalized Offer to help with any problems, short list of benefits and offer now at 15% off.
Day 5: Personalized letter, more free goodies, offer now at 10%. Some information to overcome any percieved objections on shipping, comparative pricing, warranties, etc.
Day 6: Personalized letter with notice that Trial is about to end. More industry info, some free goodies. One more offer, this time for a yearly subscription at 25% off that is good only until tomorrow.
Day 7: Personalized letter. Cover any objections not covered already. Outline benefits, let them know kindly that the 25% off annual is not available anymore, but that they can get 15% off of the annual with a commitment now.
Day 14: Offer client cloaked affiliate links to other similar but reputable services. Be objective about their strengths and weaknesses and where each service is most appropriate to be used.
Will be back with examples of post sales use of the autoresponder.
I think you get the idea now.
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optin pages
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autoresponders
customer retention
autoresponder
offline marketing
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